Media agency Canvas Worldwide has partnered with global insights company TransUnion, according to a press release.
By collaborating with TransUnion, Canvas, purportedly the second-largest independent media agency in the world, will have access to the firm’s vast offline consumer data warehouse of anonymized consumer information in an effort to provide clients with more pertinent messaging. As marketers look for other ways to collect data, the cooperation signals TransUnion’s significant move to scale its consumer insight findings and Canvas’ ambitions to flex its data-gathering muscles.
Following a growing call for alternate data collection methods to keep sending pertinent messages in a post-cookie environment, Canvas partnered with TransUnion.