Rephrase.ai, the generative AI startup that aims to humanize communication through synthetic media, has formally launched Rephrase Studio, its text-to-video generation platform. The platform, which has been in beta for several months, and has already powered award-winning video marketing campaigns, expands access to L&D, customer experience, and sales teams to instantly turn any existing copy across organizations into high-quality videos with AI avatars and voiceovers — in over 100 languages.
While traditional video production has proven to be complex and costly, the Rephrase Studio enables enterprises to leverage the platform’s generative AI capabilities via a SaaS dashboard or API key to produce scalable video content quickly and cost-effectively from text. For instance, Comcast’s Customer Experience team has been leveraging the platform in beta to create personalized customer education videos. In addition, a Fortune 500 learning and development team has been using the Rephrase Studio to elevate knowledge sharing by replacing static presentations with interactive videos with the click of a button, and one of the largest multinational ecommerce providers has been utilizing it to convert tens of thousands of product descriptions into videos quickly.
Enterprises utilizing the Rephrase Studio can seamlessly transform dense text into more engaging videos while saying goodbye to the production complexities of relying on human actors. Organizations can choose from a diverse range of 50+ AI avatars varied in age, ethnicity, and gender, or they can create a unique corporate avatar for a personalized touch. Rephrase.ai’s enterprise production quality, powered by generative AI, unlocks hand movements and eyebrow raises for a lifelike video experience.
Furthermore, the Rephrase Studio provides the most accurate lip-syncing technology for video avatars in the industry and also offers enterprises the option to add AI-produced voiceovers into videos based on text prompts without ever needing to record it. Seamless API integration and Rephrase.ai’s ISO & SOC 2 compliance means videos can be produced at scale effortlessly while ensuring corporate data is handled with the utmost care.
“As the consumption of video content continues to increase, the need to automate video creation has never been more apparent for enterprises looking to humanize all aspects of their business,” said Ashray Malhotra, Rephrase.ai‘s co-founder and CEO. “The Rephrase Studio unlocks the ability for enterprises to generate videos at a massive scale while eliminating the need for equipment and video production experience. All without sacrificing the quality of content or the ability to personalize via an on-demand video maker suite or easy-to-use API.”
Rephrase.ai has supported over 50,000 customers and 50-plus global enterprises to date in scaling video production, including Microsoft, IBM, Castrol, Xiaomi, and Mondelez, which was recently honored alongside its agency Ogilvy with the Creative Effectiveness Grand Prix award at the 2023 Cannes Lions International Festival of Creativity for its ‘Shah Rukh Khan-My-Ad’ campaign, which Rephrase.ai powered.
SOURCE: PRWeb