TechTarget Announces Winners of 2023 North American Archer Awards for Data-Driven B2B Marketing & Sales Excellence.

TechTarget

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the winners of the 2023 North American Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. Each of this year’s winners is fueling highly successful Go-to-Market initiatives leveraging TechTarget’s real Prospect-Level IntentTM and services. Companies honored include established leaders and high growth innovators across multiple enterprise technology segments.

“The Archer Awards recognize the best of the best marketing & sales leaders from top Enterprise Tech organizations,” said Michael Cotoia, CEO, TechTarget. “This year’s group of winners have been chosen based on the exceptional outcomes they are driving for their businesses, all powered by TechTarget’s leading purchase intent data, highly qualified audiences of real B2B tech buyers and comprehensive engagement services. We are proud to partner with these intelligent and innovative companies.”

An expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.

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2023 North American Archer Awards – Company Winners

Intent-Driven Marketing Excellence

  • Dataiku

Intent-Driven Sales Excellence

  • T-Mobile

Best Integrated Media Program

  • Dell Technologies

Best Thought Leadership Program

  • Amazon Web Services

Best Product Marketing Content Program

  • SAP SuccessFactors

Best Pipeline Generation

  • Cloudflare

Partner Marketing Excellence

  • ServiceNow

BrightTALK Digital Team of the Year

  • Cribl

SOURCE: BusinessWire