Independent marketing agency Wpromote has brought on seasoned sales executive David Gensler as the company’s new SVP, Head of Sales. He brings over 25 years of experience driving new business and revenue growth across digital, social, and multichannel advertising platforms. He will oversee sales strategy, drive growth initiatives, lead Wpromote’s high-performing sales team, and continue to expand the agency’s slate of new business leads and wins, including the recent addition of several media AOR appointments to the agency’s slate of existing clients such as Intuit QuickBooks, Peacock, Spanx, and Vuori.
Wpromote Chief Relationship Officer Mike Stone notes that “David’s experience spans every side of our industry, which informs his deep understanding of the undeniably complex sales environment that we operate within. As we continue to expand our vision for the future of Wpromote, David will be an indispensable addition to our sales organization, championing our Challenger mindset and commitment to accelerating growth for clients.”
“Wpromote fully embraces the agility advantage of an independent agency in today’s rapidly evolving marketplace,” adds Gensler. “I’m thrilled to join the team and build a robust pipeline of opportunities that reflects the exciting growth trajectory the agency is experiencing.”
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Gensler is an inventive and disciplined leader who specializes in building, training, and motivating high-performing sales teams. He spent the last five years at Basis Technologies (formerly Centro) as the SVP of Client Development, leading a team of over 50 sales professionals focused on the client direct side of the business. Before that, he launched his own consultancy, GSD Consulting, which provided revenue-generating thought leadership, organizational expertise, and networking opportunities to brands, marketers, agencies, technology, and data-driven organizations. Gensler’s extensive background includes leadership roles at Time Inc., Liveintent, AOL, Millennial Media, and News America Marketing.
The new appointment comes on the heels of Wpromote being named an Ad Age “Best Places to Work” honoree for the seventh consecutive year in celebration of the agency’s dynamic culture and engaged leadership.
SOURCE: PRNewsWire