- In addition to being the #1 CRM provider worldwide, Salesforce is the #1 market share leader for CRM in North America, Latin America, Western Europe, and Asia-Pacific (including Japan).
- IDC also ranked Salesforce #1 in Sales for the 12th year, #1 in Customer Service for the 11th year, and #1 in Marketing for the fifth year.
Also Read: Medallia Recognized as a Leader in SPARK Matrix™ Digital Marketing Analytics Report Q4 2023
Salesforce perspective: “Salesforce earning the #1 rank globally once again underscores our unwavering commitment to helping our customers connect with their customers in a whole new way. As we push the boundaries of what’s possible with CRM, AI, data, and trust on the Einstein 1 Platform, Salesforce is well positioned to lead the industry through this AI innovation cycle — delivering far greater productivity, stronger relationships with customers, and optimized daily workflows and processes for companies around the world.” — David Schmaier, President and Chief Product Officer, Salesforce.
Zoom out: Leading companies like IHG Hotels & Resorts are standardizing their CRM with Salesforce on the Einstein 1 Platform, which brings CRM, AI, data, and trust on a single, unified platform to drive customer loyalty, more tailored experiences, and greater efficiencies.
SOURCE: Salesforce