IntouchCX, a global leader in customer experience management, digital engagement, and technology solutions, won two major awards at the 2024 Customer Experience Interaction Awards presented by BPrO in Cartagena, Colombia.
The company won Silver for Best Social Responsibility Initiative, while Marcela Ramírez, VP of LATAM Operations at IntouchCX, was named the Executive of the Year.
“I’m honored to receive these recognitions from BPrO, and am proud of the positive impact we continue to make on our employees, clients, and the communities we serve,” said Ramírez. “We like to win by valuing each individual, helping them grow, and cultivating a culture that champions equal opportunities for all.”
The Executive of the Year Award recognizes leaders who, through their leadership style, have significantly enhanced the dynamics between the corporation, its clients, and its employees, fostering a culture of loyalty, satisfaction, and stability.
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Since the start of IntouchCX operations in Colombia in 2019, Ramírez has built a team of professionals committed to the continuous improvement of the customer experience, while providing supportive environments that value each individual and help them grow both professionally and personally. She has worked closely with her team to create innovative solutions that transform customer experiences and improve the lives of employees and the communities in which they work.
The Best Social Responsibility Initiative Award recognizes the success of IntouchCX’s Technical Bilingual Expert in BPO program in Colombia. This initiative, in alliance with SENA (National Apprenticeship Service), provides 15 months of English training and BPO industry experience to underprivileged students. The first nine months are focused on enhancing English proficiency from A2 to B2 and developing bilingual customer service representative skills, with the next six months providing internships as customer service representatives.
IntouchCX has a robust Environmental, Social, and Governance (ESG) strategy that is rooted in fostering diversity, equity, and inclusion, providing supportive environments that value each individual. The Company provides equitable opportunities for growth and development and currently has over 30 Impact sourcing partnerships globally that help provide employment opportunities to young people coming from marginalized backgrounds who are newly entering the workforce or looking to grow their skill set and career.The Customer Experience Interaction Awards are organized by BPrO, Asociación Colombiana de Business Process Outsourcing, to recognize organizations that are industry leaders in delivering exceptional customer service in Colombia.
SOURCE: IntouchCX