Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
LG Ad Solutions Launches Innovation Labs to Revolutionize CTV Advertising and User Experience
Coles 360 Partners With Nielsen on Bespoke Media Planning Tool
Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning for brands.
In Customer Experience news this week…
Sprout Social, an industry-leading provider of cloud-based social media management software, announced a series of updates and AI-powered innovations that further enhance Sprout’s intuitive platform and strengthen the company’s partnerships and integrations with Salesforce and major social media networks.
GoTo, the company making business communications, IT management, and support easy, announced the launch of GoTo Connect CX, the most extensive suite of affordable, AI-powered, multichannel customer experience (CX) tools on the market.
In B2B news this week…
Introducing Yext Social: A New AI-Powered Standard in Local Social Engagement
Yext, Inc., the leading digital presence platform for multi-location brands, announced the launch of Yext Social, a cutting-edge AI-powered social media management solution that transforms how brands manage local customer engagement at scale globally.
In Sales Enablement news this week…
In Programmatic Advertising news this week…
TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite
Magnite, the largest independent sell-side advertising company, announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB’s list of technology partners to support the TF1 group’s digital acceleration.
In CRM news this week…
Salesforce Delivers Next-Generation AI Models to Power Agentforce
Salesforce announced new AI models, including xGen-Sales, a proprietary model trained and designed to power autonomous sales tasks with Agentforce, and xLAM, a new family of Large Action Models designed to handle complex tasks and generate actionable outputs.
In Quickbytes this week…
Ketch Introduces Ketch Data Permissioning for Media Companies
Keltch launches Ketch Data Permissioning, an innovative tool for privacy, permission, and consent for media companies. There is a tremendous amount of revolution happening in the digital media industry.