Viant Technology Inc. announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the Customer Journey.” The event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV (CTV) in shaping the future of advertising.
The event will feature an update on the CTV market trajectory, two expert-led panels and an update from the Viant Co-Founders followed by a networking reception. Panel details are as follows:
Unlocking the Power of Addressable CTV
The key advantage of CTV over linear television is addressability, shifting beyond the traditional reach and frequency metrics to drive measurable results. In this session, panelists will explore how their companies are leveraging addressable advertising to deliver stronger outcomes for advertisers.
Also Read: Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Panelists
- Matt Barnes, VP Programmatic Sales, Disney Advertising
- Jennifer Kisling, VP Programmatic Sales, Paramount
- Greg Langer, VP Programmatic Supply, Havas Media
- George Tarnopolsky, VP Programmatic, Good Apple
Moderated by Amanda Sheplee, VP Agency Partnerships, Viant
CTV and the Live Sports Revolution
From the record-breaking viewership of the Olympics and NFL to the recent NBA contract split between multiple streaming platforms, live sports has become a dominant force at the top of the marketing funnel. Join our panel of industry experts as they discuss innovative approaches to expanding the reach of live sports on CTV.
Panelists
- Maureen Bosetti, Chief Investment Officer, IPG Mediabrands
- James Kreckler, SVP, Streaming & Data Products, Advertising & Partnerships, NBCUniversal
- Denise Ocasio, Executive Director, Head of Investment, Mindshare
Moderated by Garett Sloane, Chief Technology Reporter, Ad Age
Viant’s Direct Access program continues to be a critical driver of CTV adoption and growth, providing advertisers with addressable CTV inventory from premium publishers while removing non-value-added intermediaries, optimizing the supply path and delivering enhanced results.
SOURCE: BusinessWire