Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Kipi.ai Delivers Marketing Mix Modeling and Analytics App on Snowflake AI Data Cloud
Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud.
In Customer Experience news this week…
In B2B news this week…
NIQ Launches Marketing Mix Modeling Solutions, Expanding its Media Division
NIQ, the world’s leading global consumer intelligence company, announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments and effectiveness.
In Sales Enablement news this week…
Lookout, Inc., the data-centric cloud security company, announced it has integrated an advanced AI-driven chatbot by Embrace.ai within the Lookout Partner Hub portal to streamline access to essential sales resources and boost overall efficiency for the Company’s alliance, technology integration, channel and managed security service provider (MSSP) partners.
In CRM news this week…
TextUs Introduces Short Codes to Enhance SMS Marketing for Businesses
TextUs, the leading provider in business texting solutions, announces the launch of short codes as a supported number type, addressing a significant demand from businesses seeking to optimize their SMS marketing strategies.