billups, the leading independent out-of-home (OOH) agency, announced the acquisition of Mediabridge Global, a UK-based out-of-home media specialist. This strategic move strengthens billups’ position in the UK and EMEA markets and advances the company’s mission to make out-of-home media more accessible, transparent and accountable through technology. This is billups’ fifth international acquisition since September 2023.
Mediabridge Global, which launched in 2020, has achieved 30% year-over-year billings growth, building a roster of 30 active agencies representing more than 250 brands. The company has executed campaigns in more than 50 countries. Mediabridge’s workflow centers around its proprietary tech platform BRIDGE (formerly bitposter). BRIDGE provides fast, automated access-to-market,
The acquisition significantly expands billups’ UK operations, establishing it as the best option on the managed services landscape while enhancing its ability to deliver innovative out-of-home solutions across EMEA.
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The addition of Mediabridge grows billups’ UK team to more than 40 employees and creates an enhanced platform for servicing planning and buying needs across the UK, EMEA and globally.
This acquisition builds on billups‘ global growth strategy, following recent acquisitions in Australia, New Zealand, Belgium, Canada, and Malaysia. The company now spans 18 countries across North America, EMEA, APAC, and Australia/New Zealand.
SOURCE: billups