Socure, the leading provider of artificial intelligence (AI) for digital identity verification, sanction screening, and fraud prevention announced Barrett Young as its new Chief Marketing Officer (CMO). Barrett brings a wealth of experience in growing B2B AI-powered SaaS companies and leading global teams.
Barrett joins Socure from Netradyne, a deep-learning AI company revolutionizing video telematics for large enterprises. At Netradyne, he led a large marketing team and sales development representative organization, scaling the company 7x in just four years. His success reflects the ability to create and execute data-driven growth strategies, particularly in demand generation, field marketing, branding, and product marketing. Barrett’s extensive experience in scaling B2B SaaS companies, relentless work ethic and complex AI storytelling, makes him the ideal fit for Socure’s product suite and culture.
As CMO, Barrett will focus on strengthening Socure’s position as the leading AI-driven platform for identity verification, fraud prevention, and risk decisioning. His focus will be on new thought leadership, bespoke large enterprise engagement and knowledge sharing events. Leading through innovation, Socure’s marketing team will execute on AI agent-led marketing strategies, creative growth marketing, and problem-solution focused product marketing. His data-driven approach and expertise in building high-performing teams will propel Socure through its next phase of hypergrowth.
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“Barrett’s expertise in demand generation and go-to-market strategy will be instrumental as we expand our footprint across 40+ industries, introduce new use cases across the entire customer lifecycle and unlock new opportunities globally,” said Johnny Ayers, founder and CEO of Socure. “His passion for go-to-market analysis and proven track record of scaling companies aligns perfectly with Socure’s vision to be the world’s most accurate and inclusive risk and identity verification company. I am excited to partner with Barrett to tell the story of Socure.”
“I am thrilled to join Socure at such a pivotal time in its journey, especially given its recent acquisition of Effectiv, the upcoming launch of RiskOS and a 2024 that beat every financial metric,” said Barrett Young. “The company is setting new standards in AI for digital identity verification, AML and fraud prevention and is well positioned for tremendous, compounding growth for many years to come.”
SOURCE: PRNewswire