Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
NoviSign and BrightSign Forge Strategic Partnership to Enhance Digital Signage Capabilities
NoviSign, a global leader in cloud-based digital signage software, has announced an exciting new partnership with BrightSign, the world’s leading provider of digital signage media players.
In Martech Analytics news this week…
Paramount Global and Nielsen, a global leader in audience measurement, data, and analytics, have entered into a new, multi-year agreement, effective immediately. This expanded partnership includes comprehensive measurement across all Paramount platforms, including national and local broadcast, all cable networks, and streaming services such as Paramount+ and Pluto TV.
In Customer Experience news this week…
AI customer experience pioneer Lorikeet announces it has raised an additional USD $9 million in funding from Blackbird and its existing investors Square Peg and Skip Capital, fueled by breakout growth in 2024 across key financial centers in Australia, Asia, and the US and just four months after announcing its USD $5 million seed round fundraise last year.
Natterbox Revolutionizes Customer Engagement with New AI-Powered Omnichannel Digital Solution
Natterbox, a leader in AI-powered communication solutions, announces the launch of its groundbreaking digital platform, Natterbox Digital. This innovative solution unifies voice, SMS, and WhatsApp into a seamless experience for agents and customers, enabling businesses to deliver exceptional, personalized engagements on one unified platform natively integrated into Salesforce.
In Programmatic Advertising news this week…
Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed return on ad spend (ROAS).
In CDP news this week…
Narrative I/O, the leader in data collaboration, is proud to announce a new partnership with Yahoo DSP. This innovative addition to Narrative’s platform enables advertisers to activate their own first-party data and data providers to monetize their data more efficiently within Yahoo’s Demand-Side Platform (DSP) from the very start
In CRM news this week…
Creatio and Arribatec Forge Partnership to Revolutionize CRM and Workflow Automation
Creatio, a global vendor of an AI-native platform to automate CRM and workflows with no-code, partners with Arribatec, a global provider of business solutions and services. This collaboration empowers Arribatec to expand its portfolio with cutting-edge AI-native no-code tools, enabling customers to boost efficiency, streamline operations, and accelerate business growth through advanced workflow automation.
In Appointment news this week…
Dentsu Appoints Beth Ann Kaminkow as CEO, Dentsu North America
Dentsu Group Inc. announced that it has appointed Beth Ann Kaminkow as CEO, dentsu North America. Kaminkow brings a wealth of experience and a proven track record of driving business and cultural transformation through creativity, media, and technology.