Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Verve Appoints Grant Gudgel as New Senior Vice President of Marketing
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company announced that Grant Gudgel will serve as Verve’s new SVP of marketing.
In Martech Analytics news this week…
NIQ Empowers Businesses with Strategic Analytics & Insights Solutions
NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization.
In Customer Experience news this week…
Reply Announces the Launch of Comwrap Reply to Expand Adobe Expertise in North America
Reply, a global systems integrator and technology firm, is proud to announce the launch of Comwrap Reply in North America.
AI-Powered Solutions Drive 8×8 CX Transformation
8×8, Inc., the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, announced strong customer adoption and usage of the AI-powered 8×8 Platform for CX is helping to drive the next phase of the company’s CX transformation.
In Programmatic Advertising news this week…
TripleLift Names Dave Helmreich as Chief Executive Officer
TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, announced the appointment of Dave Helmreich to the position of chief executive officer.
In CDP news this week…
Inuvo Unveils Self-Serve IntentKey Platform: A Revolutionary Interface for AI-Powered Audience Modeling
Inuvo, Inc. , a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, an advanced AI agent specifically designed for audience modeling using Inuvo’s proprietary IntentKey AI.
In CRM news this week…
Pipedrive Unveils Next-Generation AI CRM With Agentic Experience
Pipedrive, the easy and effective sales CRM for small businesses, unveiled a new AI vision featuring a network of intelligent agents – around-the-clock digital teammates that streamline every stage of the sales process while allowing salespeople to stay in control.
In Appointment news this week…
Erika Satler Joins Lucky Break Public Relations as Vice President
Lucky Break Public Relations (LBPR), an award-winning, full-service public relations firm headquartered in Los Angeles, announces the addition of its new Vice President, Erika Satler.