ShowHeroes launches Custom Audio for Connected TV (CTV). This innovative solution allows advertisers to integrate an AI-generated audio fragment into CTV ads. The audio fragment can even be adjusted in real time based on contextual factors, such as geographic location. Several media experts speak of a special development in the media landscape, because Custom Audio pushes the boundaries of creativity in CTV while improving the user experience and viewer engagement.
Significant time and cost savings
The integration of AI-generated audio samples is made possible by a strategic partnership with AudioStack, an end-to-end, AI-driven audio production platform. AudioStack’s core proposition lies in its ability to deliver fully automated, scalable, and high-quality AI audio production solutions. By connecting various AI-powered media creation tools, the company enables ShowHeroes to rapidly set up complex audio workflows, resulting in significant time and cost savings.
Interactive elements and animations
According to Tim Samsom, Country Manager Netherlands ShowHeroes Group, multiple international studies show that audio plays a crucial role in remembering advertising messages. “Research by IAB and Sonata Insights, among others, shows that an overwhelming percentage of advertisers are positive about the use of generative AI in ad creation. This reflects the enormous opportunities that exist in tailoring creative content to the interests and preferences of the consumer – an approach that is appreciated by more than 70% of consumers and results in a measurable improvement in attribution metrics compared to other advertising formats. By personalizing content, companies can build stronger connections with their target audience, leading to more memorable interactions and greater brand loyalty.”
Also Read: Mundial Media Launches Cadmus 2.0 for AI Contextual Ads
ShowHeroes pioneer in the field of CTV
According to Sarah Lewis, Global Director CTV at ShowHeroes, the launch of Custom Audio is proof that ShowHeroes continues to revolutionize the digital advertising landscape. “It is the next milestone for the CTV Innovation Team. Previously, we launched Custom Animations – recently recognized at The Wires Awards – and the Voice Command Branded Player, winner of The Wires Awards 2024 in the Regional Americas category. By launching AI audio, we are further expanding our creative offering for the CTV screen and are once again leading the market.”
SOURCE: ShowHeroes