WTWH Media has named Matt Logan, a proven B2B media and events executive, as its new CEO, succeeding co-founder Scott McCafferty. Mr. McCafferty has transitioned to Chairman of WTWH Media’s Board of Directors.
An executive in the B2B media, events, and marketing services industry for more than 25 years, Mr. Logan was most recently Executive Vice President at Informa Markets, managing a global team of more than 240 employees across a portfolio of broad-based manufacturing media, events and market research brands. Prior to his time at Informa Markets, Mr. Logan was Senior Vice President at RELX where he led the strategic marketing and sales team for a global event portfolio and spent over 15 years running various marketing, sales and operational functions. Earlier in his career, Mr. Logan was at McGraw Hill and BusinessWeek magazine, and Mecklermedia, managing marketing and sales promotion for all print, live and digital product suites.
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Mr. Logan states, “I am excited to join WTWH Media as its CEO and lead its continued growth. WTWH Media is well positioned to be the preeminent data-driven, tech-enabled B2B digital media and events platform combining multi-vertical audience reach with a full suite of B2B demand solutions. WTWH Media has distinguished itself with its proprietary audience engagement and insights across the Engineering; Healthcare and Life Sciences; and Foodservice, Retail, and Hospitality verticals, ensuring that targeted messaging reaches the right audience at the right time.”
Mr. McCafferty co-founded WTWH Media in 2006. In December 2022, WTWH Media partnered with Colorado-based private equity firm, Mountaingate Capital, to support its growth and expansion strategy. Since its partnership with Mountaingate Capital, WTWH Media has completed six strategic acquisitions and more than doubled its revenue. As Chairman of the Board, Mr. McCafferty will partner with Mr. Logan to continue WTWH Media’s growth and add to its capabilities.
“I am incredibly grateful for the unwavering support of an exceptional team over the past 20 years as we have built WTWH Media together,” Mr. McCafferty reflects. “Our ongoing success is a testament to our incredible network of marketing partners and engaged audiences as well as our dedicated colleagues that are always ‘willing to work harder’. I am excited to transition to this new role as Chairman and have a leader of Matt’s caliber guide the company. I have full confidence that Matt’s extraordinary track record will elevate outcomes for our marketing partners, audiences, and WTWH Media.”
SOURCE: PRNewswire