Veritonic, the leading audio research and analytics platform, has introduced its groundbreaking Audience Insights solution, designed to deliver precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By integrating device graph technology with self-reported listener data, this advanced solution provides a comprehensive, validated understanding of podcast audiences—empowering industry stakeholders to make data-driven content and advertising decisions.
For years, the podcasting industry has struggled with unreliable, expensive, or incomplete audience measurement tools. Veritonic’s Audience Insights solution overcomes these limitations through a sophisticated, multi-source approach that enhances accuracy, scale, and affordability—eliminating reliance on a single data source.
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“With the rapid growth of podcasting, advertisers and publishers need reliable audience data to drive smarter decisions,” said Scott Simonelli, CEO of Veritonic. “Our Audience Insights solution finally delivers an accurate, scalable, and cost-effective way to understand podcast audiences at a deeper level, ensuring that brands and creators can maximize engagement and revenue.”
True Native Media, a leading podcast representation agency, is among the networks that have explored the solution. “Access to accurate and affordable demographic data is crucial for podcast advertisers and networks alike,” said Heather Osgood, CEO and Founder of True Native Media. “Veritonic’s Audience Insights solution demonstrates a strong capability to provide the clarity needed to better understand listeners and optimize both content and advertising strategies.”
By addressing the industry’s demand for precise audience measurement, Veritonic continues to set new standards for data-driven decision-making in the podcasting space.