OptiMine is pleased to announce our strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring our deep expertise in marketing measurement, analytics and optimization to the ANA’s extensive network of industry leaders.
As part of the partnership, OptiMine will share our insights, research and advisory with the ANA and its vast industry membership. Additionally, we will participate in and collaborate on key industry research conducted by the ANA to provide brands, agencies and marketing ecosystem partners with the insights needed to drive growth and transformation.
“We are excited to announce that OptiMine has joined the ANA as a Thought Leader Partner in 2025, ” said Bill Duggan, Group Executive Vice President, ANA. “By becoming a partner, OptiMine will continue to strengthen their relationship with the ANA and share thought leadership to our membership focused on measurement and optimization.”
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“The ANA plays a critical role in shaping the future of marketing and we are proud to support its efforts,” said Matt Voda, CEO of OptiMine. “Marketing leaders face increasingly complex challenges, from evolving consumer behavior to measurement and optimization hurdles. By partnering with the ANA, we are committed to helping brands and their partners navigate these challenges with data-driven insights that drive innovation and transformation.”
This partnership further underscores our leadership in agile marketing measurement, where we serve some of the world’s largest and most successful brands. This announcement follows OptiMine’s recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions, reinforcing our position at the forefront of marketing analytics innovation.
SOURCE: Optimine