Quantum Metric, the customer-centric digital analytics platform, has officially announced its Spring 2025 Product Launch, unveiling a suite of AI-powered advancements and platform enhancements designed to eliminate the complexities traditionally associated with digital analytics. These new capabilities empower organizations to uncover customer insights more intuitively, foster cross-team adoption, and optimize digital experiences with speed and precision.
“At Quantum Metric, we’re empowering digital enterprises to truly understand their customers and unlock the full potential of their digital experiences,” said Mario Ciabarra, CEO and founder of Quantum Metric. “Our Spring Launch simplifies the complexity of digital analytics, helping teams make faster, more confident decisions. With the latest innovations in Felix AI, we’re redefining how organizations access customer insights—and this is just the beginning of what we’ll deliver in 2025.”
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This release builds upon the groundbreaking work initiated in April 2024 with the debut of Felix AI, Quantum Metric’s generative AI engine. Initially launched with AI-powered session summarization, Felix AI leveraged Google Cloud’s Gemini to deliver quantified, real-time overviews of individual user sessions—enabling faster comprehension of customer behavior at scale.
With the Spring 2025 release, Quantum Metric introduces Felix AI User Summaries, a powerful enhancement that delivers a comprehensive, AI-generated view of user behavior across sessions and devices. This next-generation capability deepens the platform’s automated insights, making it easier for teams to identify behavioral patterns, detect friction points, and drive continuous experience improvement.