Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced a partnership with Samba TV, the global leader in AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift across all major media platforms – from traditional linear TV to CTV and programmatic – enabling truly full-funnel performance measurement.
With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as incremental sales and sales attribution. For the first time, Attain customers can access granular insights into the effectiveness of linear TV alongside digital media investments — all through a single, unified partner. Attain’s data is based on explicit consumer consent, backed by a transparent value exchange that enables advertisers to measure performance at the overall, audience, and media tactic level.
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Samba TV’s proprietary automatic content recognition technology is integrated at the chipset level across dozens of the top Smart TVs globally (the most in the industry), resulting in unbiased, representative first-party data that covers all streaming, linear, and gaming content that touches the screen.
“Marketers have long struggled to quantify the real impact of linear TV on business outcomes,” said Attain CEO and Co-founder Brian Mandelbaum. “With our new integration with Samba TV and their unparalleled footprint of first-party data, we’re removing that blind spot and delivering a holistic view of performance that ties brand-building efforts directly to sales results. It’s a breakthrough for marketers who demand accountability, efficiency, and clarity from every dollar they spend.”
SOURCE: PRNewswire