XTM International, the global leader in localization technology, announces its acquisition of TXTOmedia, an AI-powered global video automation company specializing in rapid creation and localization of training, instructional, and how-to videos at scale.
The strategic acquisition underscores XTM’s commitment to empower organizations to offer customer engagement with all markets in any language and in any channel.
The addition of TXTOmedia to the portfolio allows XTM, for the first time ever, to offer an end-to-end solution for managing the entire content journey, from video creation to localization and publishing, thus setting a new standard for global content management.
Also Read: GoTo Unveils 100+ Next-Gen Omnichannel and AI Features to Elevate Communications for SMBs
XTM & TXTOmedia: video solutions for global markets
The acquisition comes at a pivotal time for global growth leaders. The demand for video content continues to rise, pushing enterprises to find more efficient ways to produce and localize multilingual videos at scale. Consumers expect experiences tailored to their individual preferences — whether that’s reading, listening, or watching.
Brands able to personalize and localize multimedia content gain competitive edge in international markets by fostering customer engagement and growth. Adding TXTOmedia to the XTM portfolio will enable customers to create rich, cross-modal content experiences with greater simplicity, automation, and scale – ready for any market.
Automated video creation: TXTOmedia’s video engine automatically specifies fragments from your source documentation to create animated and live-action video content, complete with AI-generated voiceovers, onscreen text, and subtitles. From simple instructional clips to complex production sequences, F100 TXTOmedia customers have been able to cut traditional video production costs by half.
SOURCE: PRNewswire