FOX Advertising announced the launch of OneFOX, a cutting-edge converged media platform powered by AdRise, marking a transformative step in the evolution of data-driven advertising. Built on a foundation of advanced AI technologies, OneFOX is designed to deliver personalized ad experiences for viewers while driving superior results for advertisers across the FOX portfolio.
OneFOX leverages a robust intelligence layer that integrates audience behavior, contextual insights, creative performance, and campaign analytics. This comprehensive data ecosystem enables FOX to optimize ad delivery in real-time, enhancing both user engagement and advertising impact.
The development of the platform began over a year ago, with AdRise laying the groundwork for a unified suite of tools spanning planning, activation, and measurement. These proprietary capabilities now support holistic campaign execution across FOX Entertainment, FOX Sports, FOX News Media, and Tubi, offering advertisers a seamless way to engage audiences across multiple touchpoints.
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As machine learning and large language models (LLMs) continue to advance, FOX has positioned AdRise at the forefront of innovation, enabling next-generation advertising solutions that better align brands with passionate audiences. Moving away from legacy identity-dependent systems, the platform embraces AI-powered audience matching and predictive modeling to deliver outcome-driven strategies. This approach also lays the foundation for the evolution of data clean rooms and retail media networks into truly secure, collaborative ecosystems.
“There is a lot of buzz about AI, but we’re actually seeing a growing number of partners and customers experiment with AI-driven audience modeling and advanced targeting that will dramatically enhance current identity-based infrastructures,” said Stephano Kim, Chief Strategy and Operations Officer, FOX Ad Sales. “As we lean into protecting consumer data and their privacy, we are looking for better alternatives to connecting brands and their consumers in a safe and compliant way.”