LoopMe, a global leader in brand performance marketing, announced an expanded partnership with Google Cloud to further its commitment to sustainability within the advertising industry. Building on an existing collaboration, this strategic move will allow LoopMe to utilize Google Cloud’s powerful tools-including Google Kubernetes Engine and BigQuery-to enhance the scalability, security, and efficiency of its advanced AI-driven advertising solutions.
In 2023, LoopMe achieved carbon-neutral status as an advertiser. Since then, it has worked closely with Google Cloud to transition its data center operations to facilities powered by renewable energy. This migration has played a key role in reducing environmental impact across LoopMe’s operations and improving energy efficiency at scale.
The extended partnership reflects LoopMe’s broader mission to create a more sustainable digital advertising ecosystem. Over the past two years, the company has delivered all media using renewable energy sources and achieved a 71.5% reduction in gross emissions per CPM (cost per thousand impressions) compared to its 2021 baseline. Additional sustainability initiatives include optimizing internal energy use, adopting environmentally focused HR practices, and investing in certified carbon removal projects.
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“Our collaboration with Google Cloud marks a significant milestone in our sustainability journey,” said Stephen Upstone, CEO and Founder, LoopMe. “This enables us to further reduce our environmental impact while maintaining the cutting-edge performance our clients expect, demonstrating that business growth and environmental responsibility can go hand in hand.”