800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions.
800.com, a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4), enabling customers to track phone calls alongside website interactions and conversions. With 800.com and GA4, businesses gain full visibility into holistic marketing performance to understand phone call events, website interactions, and conversions. In an era of tight marketing budgets and economic volatility, every dollar matters when it comes to cost-efficient marketing campaigns.
“Our customers want sophisticated marketing analytics in an easy-to-use platform—and that’s exactly what 800.com delivers: a full-stack call tracking system with dozens of integrations,” said Tom English, VP of Marketing at 800.com.
800.com’s GA4 integration empowers businesses to track and measure call data for a comprehensive overview of user behavior. With GA4, businesses can integrate call data with other behavioral events within website interactions, measuring call duration, lead source, and qualification status. The integration works based on custom events, allowing businesses to segment and tag customers and leads for phone calls, voicemails, and SMS.
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The integration between 800.com and GA4 allows businesses to:
- Attribute calls to specific campaigns, ads, or referral sources
- Measure the impact of phone leads on marketing return on investment (ROI)
- View call events in relation to clicks, campaigns, and page views
- Optimize marketing spend based on real conversion data
800.com is launching an extensive suite of marketing and e-commerce integrations to build one of the most comprehensive call-tracking solutions in the industry. These include Slack, Meta Ads, and Google Ads, with more coming soon. Compared to other solutions, 800.com is an ideal balance of functionality with cost-effective pricing for small businesses. Thousands of happy 800.com customers give the platform a 4.7-star rating on G2 and Capterra.
SOURCE: Businesswire