Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Azerion, a leading force in European digital advertising, has announced the launch of its groundbreaking Multi-Cloud and AI platform, Azerion Intelligence.
In Martech Analytics news this week…
Databricks and Tealium Partner to Deliver AI-Powered Marketing Intelligence at Scale
Tealium, the leader in intelligent real-time data streaming, has announced a strategic partnership with Databricks, the data and AI company.
In Customer Experience news this week…
CallRail Collaborates With RingCentral for Small Businesses
CallRail, the leading lead engagement platform, announced a powerful new integration with RingCentral, a global leader in AI-driven business communications.
In Programmatic Advertising news this week…
Prebid.org Launches Prebid Mobile 3.0.0, Advancing In-App Advertising with Greater Flexibility
Prebid.org, the independent organization stewarding open-source solutions for programmatic advertising, has officially announced the release of Prebid Mobile SDK 3.0.0—a transformative upgrade to its in-app bidding framework.
In Digital Tech news this week…
In Analytics news this week…
FOX Television Stations and Nielsen Extend Multi-Year Agreement Including Advanced Audiences
Nielsen, a global authority in audience measurement, data, and analytics, announced a multi-year renewal agreement with FOX Television Stations to continue delivering Local TV measurement across 18 of FOX’s owned and operated markets.
In Appointment news this week…
IDX Announces Crispin Beale as New Worldwide CEO
IDX, a leading global strategic communications and performance marketing agency, announced the appointment of Crispin Beale as its new Worldwide Chief Executive Officer, effective June 1.
Article Of The Week….
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The competitive business world makes it hard to build customer loyalty. Customers have abundant choices, and their experiences with brands have got to be smooth and personal. Companies build loyalty that lasts when they create brand ecosystems. These systems have products, services, and experiences that work together to keep customers happy. This article explains how brands build loyalty through ecosystems. The article highlights how brand ecosystems help in building brand loyalty. It provides examples like Apple’s ecosystem and others. Furthermore, it explores marketing strategies and challenges involved.