consumr.ai, the leading intelligence & AI twin platform for leveraging real-world social and search signals, announced their strategic partnership in May aimed at transforming both programmatic & CTV advertising and consumer research. The company is teaming up with Strategus, a pioneer in programmatic Connected TV (CTV) advertising, to bring next-generation solutions to brands and agencies seeking precision, agility, and insight.
This partnership marks a significant step forward for consumr.ai’s vision to power the next wave of audience intelligence through AI twin technology and ethically sourced behavioral & contextual user data.
Partnership with Strategus: Driving Contextual Intelligence in Programmatic & CTV.
consumr.ai’s partnership with Strategus will unlock a new frontier in CTV targeting by translating live social and search signals into actionable, context-aware media delivery. Strategus brings deep expertise in omnichannel campaign orchestration, leveraging its programmatic infrastructure to optimize CTV inventory across thousands of content partners.
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By integrating consumr.ai’s observed behavioral social cohort level data, AI and contextual targeting into Strategus’ ad decisioning engine, the partnership enables:
Real-time translation of cultural trends and social conversation into CTV activation,
Precision contextual targeting based on dynamic intent signals,
Enhanced campaign performance through intelligent creative placement.
“Strategus has always led the way in CTV innovation,” said Joel Cox, Co-Founder of Strategus. “With consumr.ai’s powerful capabilities, we’re connecting social signal intelligence to premium CTV delivery for the first time. Brands can now engage audiences on the biggest screen in the home based on what truly resonates with them across the digital landscape.”
SOURCE: EINPresswire