Taboola unveiled DeeperDive, a groundbreaking generative-AI answer engine designed to live natively on publisher websites, leveraging Taboola’s “Pulse of the Internet” insight from its network of over 9,000 sites and 600 million daily users to surface timely, context-rich responses directly from trusted journalistic content. DeeperDive prompts readers with suggested queries, provides concise yet multifaceted answers, and links to related stories-all without sacrificing onsite engagement and offering publishers new avenues for high‑intent ad revenue.
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As Gannett | USA TODAY Network’s Michael Reed puts it, “Taboola’s DeeperDive is an exciting win for our audience and the publishing industry at large…we see an opportunity to give our readers an innovative new way to explore our trusted content”, while The Independent’s Christian Broughton echoes enthusiasm about deepening reader relationships through agenda‑setting journalism. Adam Singolda, Taboola’s CEO, emphasizes that this brings publishers into the GenAI era “on their own terms,” enabling them to “own high‑intent moments” and counteract AI-driven search engines that previously scraped their content without compensation. In beta now with USA TODAY (1 % audience rollout) and The Independent, DeeperDive aims to empower publishers with both control and revenue in a shifting digital landscape.