Movable Ink, the AI-driven platform transforming how brands personalize content, announced that it has entered into a definitive agreement to be acquired by STG, a U.S.-based private equity firm specializing in software and technology-enabled services. This strategic acquisition marks a significant milestone for Movable Ink as it continues to shape the future of marketing with intelligent automation and personalization at scale.
Since its inception, Movable Ink has empowered global marketers to elevate customer engagement through dynamic, data-driven content. The company’s cutting-edge solutions, including its flagship Studio product and the AI-powered Da Vinci orchestration engine, have redefined personalization across email, mobile, and web channels. With the recent introduction of Autonomous Marketing—unveiled at its annual Think Summit—Movable Ink is setting a new standard for how brands connect with customers in real time.
“Movable Ink’s mission has always been about empowering marketers and brands to deliver the personalized experiences customers expect and at the scale modern business demands. With the power of AI, Autonomous Marketing takes that a step further, redefining how marketers work and unlocking new levels of performance, deeper insights, and greater financial impact,” said Vivek Sharma, CEO & Co-Founder of Movable Ink. “We’re excited to partner with STG to bring our shared vision for the next-generation marketing platform to market.”
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STG’s investment follows a year of strong momentum for Movable Ink, including the addition of over 100 new enterprise customers and continued innovation across its AI product suite. The acquisition will support Movable Ink’s vision of delivering next-generation personalization experiences that help brands drive stronger customer relationships and measurable business outcomes.
“We are thrilled to begin our partnership with Movable Ink,” said J.T. Treadwell, Managing Director at STG. “Not only do they have an excellent history as an innovation pioneer in real-time experiences, but they are again steering the way with industry-leading AI and automation in their Da Vinci solution with real-world impact at major brands. And most importantly to us, they are an organization and leadership team that is mission-driven about ensuring consistent customer success. They have an incredible track record of driving impact with highly successful relationships with hundreds of the world’s largest and most innovative marketers over long periods of time, and they have succeeded as their customers have succeeded. As the world increasingly shifts towards more personalization with more AI content, we believe this combination of superior technical innovation and customer-centricity will serve them well, and we are excited to partner with them on the road ahead.”