Adform, the most powerful and secure media buying platform engineered for industry trailblazers, has officially launched its new Digital-Out-of-Home (DOOH) planner within its Adform FLOW platform. Rolling out across 15 markets, this innovation marks a significant leap forward in omnichannel advertising-introducing the DSP industry’s first inventory discovery feature that maps available DOOH screen locations in real time. The planner enables advertisers to explore, activate, and optimize DOOH alongside their broader media strategies in a single, integrated platform.
This release comes at a pivotal time for the open web and omnichannel advertising ecosystem, which is increasingly emerging as a viable, transparent alternative to walled gardens. As high-growth channels like Connected TV and Digital Audio gain traction, DOOH is fast becoming a core component of effective cross-channel marketing. Forecasts indicate global DOOH ad spend will exceed £14 billion ($19 billion) by 2025, reaching £18 billion ($25 billion) by 2029. Reflecting this trend, Adform clients increased their DOOH investments by 118% year-on-year in Q1 2025.
While DOOH provides unmatched opportunities to engage audiences at scale in real-world environments, it has traditionally been hampered by fragmented, siloed technologies. For marketers to fully leverage DOOH as part of a seamless omnichannel strategy, they need tools that unify planning, targeting, and performance measurement across all touchpoints.
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Adform’s new DOOH planner delivers on this need—enhancing campaign planning through advanced inventory targeting and detailed reporting. The interactive map-based interface displays DOOH screen availability alongside critical segmentation inputs such as venue type, proximity, and demographic targeting, aligning seamlessly with data from other media channels.
To further elevate campaign precision, Adform has expanded its partnership with Adsquare, enabling deeper forecasting and optimization through real-time data overlays such as weather conditions, local events, and dayparting trends—all visualized directly within the platform.
This DOOH expansion is backed by Adform’s robust DSP intelligence and strong integrations with over five major supply-side platforms (SSPs) and DOOH media partners, including Broadsign, Ströer, Hivestack, and VIOOH. This extensive network allows for frictionless omnichannel execution—empowering advertisers to manage every aspect of their media strategy within one comprehensive, end-to-end solution.