Hydrolix, the company transforming the economics of log data with its streaming data lake platform, announced support for AWS Elemental MediaLive, MediaPackage and MediaTailor, as well as client-side analytics from Datazoom. The new integrations provide media and entertainment companies with real-time and historical insights into video streaming performance and advertising delivery, helping optimize viewer experience and ad revenue while significantly reducing the cost and complexity of data storage and analysis. The AWS Elemental and Datazoom integrations complement existing integrations with AWS Cloudfront and AWS WAF, as well as other data sources.
Key benefits to streaming companies:
- Economically analyze all logs, not just samples
- Gain real-time visibility: seconds from event to dashboard
- Leverage historical data to gain new insights (all data is “hot” all the time)
- Include client-side observability, not just server-side, extending Quality of Experience (QoE) observability over the “last mile” to customers’ media viewers
- Optimize revenues by having more comprehensive insights into ad delivery
Streaming providers using AWS Elemental and Datazoom can now use Hydrolix to ingest, store and query logs and metrics across the entire media delivery pipeline, from encoding and packaging to client playback and ad insertion. Hydrolix’s advanced data compression, indexing and decoupled storage architecture enables sub-second queries on terabyte-scale datasets with more than 90% reduction in retention costs.
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“Streaming media companies don’t have a data problem; they have a cost and complexity problem,” said Marty Kagan, cofounder and CEO of Hydrolix. “Our new AWS Elemental and Datazoom integrations solve that by making it simple and affordable to gain complete, actionable visibility into the delivery and monetization of live content. Whether you’re streaming the Super Bowl or optimizing an ad campaign, you shouldn’t have to choose between cost and insight.”
“For media companies, viewer experience and ad revenue are only as strong as the data behind them,” said Diane Strutner, CEO of Datazoom. “By combining Datazoom’s real-time, client-side telemetry with Hydrolix’s ultra-fast querying and storage at scale, providers can finally get a full picture of performance from source to screen. That means faster issue resolution, smarter optimization and greater confidence that ads are landing exactly where they’re supposed to—on time, on device and on target.”
SOURCE: PRNewswire