Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Adform Launches Visual Planning Interface to Drive DOOH Growth
Adform, the most powerful and secure media buying platform engineered for industry trailblazers, has officially launched its new Digital-Out-of-Home (DOOH) planner within its Adform FLOW platform.
In Customer Experience news this week…
Infobip and NumHub Partners to Launch Branded Calling ID
Infobip, a global cloud communications leader, announced the expansion of its long-standing partnership with NumHub to integrate Branded Calling ID™ (BCID) into its comprehensive Voice product suite.
In Analytics news this week…
VideoAmp Enables Privacy-Safe Ad Measurement with AWS Clean Rooms
VideoAmp, a leading media measurement and optimization platform, announced an expanded collaboration with Amazon Web Services (AWS) to power next-generation, privacy-centric measurement capabilities through AWS Clean Rooms.
In Cloud Platform news this week…
Zoom rolls out agentic AI offerings to save time and drive connections
Zoom Video Communications, announced the launch of new agentic AI capabilities designed to help users streamline tasks across platforms and maximize daily efficiency.
In Programmatic Advertising news this week…
Intermedia Debuts AI Supervisor Assist to Help Contact Centers
Intermedia Cloud Communications, a global leader in intelligent cloud communications, collaboration, and customer engagement solutions, announced the launch of AI Supervisor Assist.
In Social Media Monitoring news this week…
Metricool Unveils LinkedIn Analytics for Personal Profiles
Metricool, a global leader in social media management solutions, has officially announced the rollout of LinkedIn Analytics for personal profiles, marking a major enhancement to its analytics suite.
In Marketing news this week…
Locafy Unveils AI-Powered SEO Suite for FY26
Locafy Limited, a global leader in location-based digital marketing, announced the commercial release of its FY26 suite of AI-powered SEO products,
In Digital Tech news this week…
Wix Partners with Monotype to Expand Font Library
Wix.com, the global leader in SaaS website creation, has announced a new strategic partnership with Monotype Imaging, a renowned name in type design and technology.
Article Of The Week….
Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
Businesses can send automated messages to customers across email, web, social media and text using marketing automation. The technology sends messages based on sets of instructions called workflows. Workflows can be set up using templates, from scratch or during a campaign to improve results.
Marketing and sales teams use automation tools to make their lives easier. These tools run online campaigns and handle sales tasks. The goal? Save time and make more money. A strategic objective, according to nearly two-thirds of CFOs, is automating tasks that are now performed by employees..
By automating repetitive tasks, employees can focus on bigger problems. It also reduces human error. 79% of companies utilize marketing automation in one form or another.