FormAssembly, the leading data collection platform, announced the release of its HubSpot Connector, giving HubSpot users a new way to build secure, dynamic web forms and route data directly into HubSpot’s CRM. The new connector makes it easier to connect forms, automate workflows, and manage complex data processes-offering real-time integration with both standard and custom objects, advanced routing, and seamless form-to-CRM automation. With this release, teams can enhance lead quality, reduce manual work, and simplify even the most complex data workflows.
“With this new connector, HubSpot users can unlock smarter workflows, eliminate manual data entry, and seamlessly sync structured data where it’s needed most. In developing this integration, we’re extending our trusted expertise in secure, scalable data capture to the HubSpot ecosystem-continuing our mission to make flexible, compliant data collection accessible across platforms.”
With FormAssembly, users can build flexible, branded, multi-page forms with drag-and-drop tools, route responses to multiple destinations-including HubSpot—and trigger workflows on submission. The connector supports even the most complex use cases across marketing, sales, and support, from creating records and updating contacts to handling payments, approvals, and sensitive data—all while maintaining compliance with HIPAA, GDPR, and other industry standards.
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“What sets FormAssembly’s HubSpot Connector apart is the ability to route different parts of a single form submission to multiple destinations,” said Jesus Hoyos, Founder & Chief Strategist at Solvis Consulting. “You can send lead data to HubSpot, sensitive information to another system, and even use webhooks for additional workflows—all within one form. It’s a powerful way to streamline data intake while staying flexible and secure.”
SOURCE: FormAssembly