Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Vodafone and Kaltura form Partnership to Expand Cloud TV Services
Vodafone Group PLC and Kaltura, the AI Video Experience Cloud, announced the extension of their long-standing partnership centered around the Vodafone TV (VTV) solution, powered by Kaltura.
In Customer Experience news this week…
LivePerson Expands Google Cloud Partnership to Transform Enterprise AI and CX
LivePerson, a global leader in enterprise conversational AI and digital transformation, announced a major expansion of its collaboration with Google Cloud.
In Programmatic Advertising news this week…
Perion Partners with KT Corporation and NHN AD to Drive Programmatic Ad Revenue in Korea
Perion Network, a global technology leader addressing the complexities of modern advertising, has announced new strategic partnerships with KT Corporation and NHN AD.
In Content Marketing news this week…
Sprout Social and Salesforce Partners Revolutionize Social Customer Care
Sprout Social, a leading provider of cloud-based social media management software, announced an expanded partnership with Salesforce.
In Content Management news this week…
Box and Netpoleon Partners to Advance Content Management in Singapore
Box, the leading Intelligent Content Management ICM platform, has entered into a strategic partnership with Netpoleon Solutions Pte Ltd, a group company of Macnica, Inc
In Affiliate Marketing news this week…
Later Unveils Mavely Boosts, a Real-Time Access to 3X Commissions for Creators
Later, the global leader in creator commerce and social media marketing, announced the launch of Mavely Boosts, a game-changing feature designed to transform how creators earn through affiliate marketing.
In Social Media Monitoring news this week…
Brandwatch and Trajaan Partners for Search Intelligence to Consumer Insights
Brandwatch, the leading digital consumer intelligence platform, has entered into a strategic partnership with Trajaan, the global leader in search intelligence.
Article Of The Week….
B2B Personalization Strategies Every Tech CMO Should Master
Why should B2B tech marketers care about personalization more than ever? Because the way buyers buy has changed. They don’t make calls to explore solutions anymore. They do their own research, read content, and compare options, quietly. A 6sense survey found that buyers are 70% through their journey before they ever talk to a vendor. That means marketers have fewer chances to influence decisions through direct conversations.