Nielsen, a global leader in audience measurement, data and analytics, and InfoSum, a leading data collaboration platform, announced that Nielsen Marketing Cloud (NMC) data is now accessible within the InfoSum environment.
This integration enables advertisers, agencies, and publishers to strengthen their first-party data strategies by enriching them with NMC’s proprietary datasets, creating deeper audience insights and driving more effective engagement through a secure, privacy-first framework.
Backed by Nielsen’s trusted measurement and premium third-party data sources, NMC offers a comprehensive view of consumer behavior across media channels and platforms. Within InfoSum, clients can now leverage NMC’s ID graph and audience segments to enhance first-party data initiatives—including audience enrichment, look-alike modeling, activation, and advanced insights—all while maintaining strict compliance with data privacy standards.
Marc Cestaro, SVP, Sales North America, at InfoSum, said: “We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem. NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”
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Kirsten Cummings, General Manager, Nielsen Marketing Cloud, added: “Data collaboration platforms are an essential part of the way that businesses are enriching and sharing data, in a manner that is designed to uphold consumer privacy while also driving business growth. Nielsen continues to innovate to empower brands and publishers with the tools they need to elevate their strategies and work with our data in their platform of choice so they can better reach their intended audience.”
The integration is now live across the U.S., UK, and Canada, giving organizations access to Nielsen Marketing Cloud’s robust datasets within InfoSum’s secure collaboration environment.
Nielsen Marketing Cloud serves as a comprehensive data and technology solution that supports the entire marketing process—from audience planning and activation to data management and attribution—enabling real-time insights that help brands and publishers make smarter, more impactful decisions.