ElementalTV, a leading innovator in CTV advertising technology, and Cineverse, a next-generation entertainment studio and FAST streaming giant, have announced a strategic partnership to elevate Cineverse’s expansive streaming footprint through advanced audience intelligence and identity resolution, aimed at unifying their fragmented viewership data into data-enriched, buyer-aligned audience segments.
As part of the partnership, Cineverse will integrate ElementalTV’s AI-powered audience insights platform, 1Audience, into its tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.
The collaboration is set to drive a significant revenue uplift across Cineverse’s vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV’s avant garde audience & identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.
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“Cineverse is one of the most exciting players in the FAST space right now,” said Omer Latif, CEO of ElementalTV. “They’ve cultivated these passionate fandoms across their channels, and our job is to connect them with advertisers who truly value that engagement, delivering campaigns that drive both revenue and relevance.”
SOURCE: PRNewswire