PostcardMania, the $119 million marketing technology firm with over 395 staff, is pleased to announce the launch of its native direct mail integration, PCM Integrations, in partnership with the leading home service software provider Jobber, effective August 28. The API-powered integration will allow Jobber’s home service-based business users, such as landscapers, electricians, HVAC technicians, and plumbers, to automate postcard and letter mailings to new homeowners relocating to their service area, as well as send mailers to homes within a radius surrounding current job sites. These automatic, trigger-based mailings will help small businesses in the home services industry improve their marketing and increase revenue without additional workload.
Trigger-based new mover campaigns target individuals who have recently moved into a business’s designated service area. The business owner selects the geographic area they want to target, customizes their design, chooses the timing, and sets their budget. Postcards are then automatically mailed daily as soon as new movers who fit the client’s target criteria enter the system, allowing that business to be the first to reach prospects in their new homes — a pivotal way to get ahead of the competition.
Research shows that new homeowners spend five times more on home improvements in their first year, and half of them select the business that responds first to their inquiry on services.
Radius mailers hyper-target homeowners surrounding the business’s past or current customers. Jobber users can now trigger these mailings at any point in the job cycle — after quoting a job, once a job is done, two weeks after completion, etc. Radius campaigns can be highly effective, because 89% of people value recommendations from neighbors.
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“Small business owners are busier than ever, and breaking through crowded inboxes is a real challenge,” said Sam Pillar, CEO and cofounder of Jobber. “By adding postcard marketing to Jobber’s suite of tools, we’re helping our customers get more out of their marketing efforts. Our partnership with PostcardMania is another step forward in empowering small businesses to rise above the competition, connect with more customers, and accelerate their growth.”
PostcardMania is uniquely positioned as an ideal partner for Jobber, with extensive experience in the home services industry. To date, PostcardMania has worked with 23,119 businesses in the home services industry and counting. All of the firm’s trigger-based postcards are mailed within 1-2 business days directly from PostcardMania’s 75,000 square-foot, US-based printing facility, overseen closely by professionals with over a century of combined experience in print.
“Since 1998, my vision has always been to help small business owners all across America,” said PostcardMania Founder and CEO Joy Gendusa. “This is why I’m so excited about partnering with Jobber to help even more people in the home services industry better market their businesses to achieve the next level of success.”
SOURCE: PRNewswire