Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Magnite Acquires streamr.ai to Unlock Small Business Advertising Spend for CTV Publishers
Magnite, the largest independent sell-side advertising company, announced the acquisition of streamr.ai, a platform specializing in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)-a large and growing revenue opportunity for CTV publishers.
In Customer Experience news this week…
Genesys Unveils Connected CX Workflows for Agentic Orchestration
Genesys®, a global cloud leader in AI-powered experience orchestration, announced new Genesys Cloud™ innovations designed to close the gap between front- and back-office operations.
In Programmatic Advertising news this week…
PubMatic Partners with Tubi to Reach Streaming Audiences
PubMatic, an independent technology company powering the future of digital advertising supply chains, announced a new collaboration that will provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia.
In Martech Analytics news this week…
xpln.ai and Comcast Advertising Launch ‘Focus’ Media Package
Comcast Advertising Media Solutions has partnered with attention measurement specialist xpln.ai to launch Focus, a new capability that allows advertisers and agencies to purchase impressions based on verified attention duration for premium online video and connected TV (CTV) campaigns.
In Content Management news this week…
Box Launches Box Shield Pro for Next-Gen AI Content Protection
Box, Inc, the leader in Intelligent Content Management (ICM), introduced Box Shield Pro, an advanced suite of AI-powered security capabilities designed to strengthen enterprise defenses against today’s most pressing threats.
In Cloud Platform news this week…
TTEC Digital and VoxEQ Partner on Real-Time Voice Biometrics
TTEC Holdings, a leading global innovator in AI-enabled customer experience (CX) technology and services, announced a new partnership between TTEC Digital and VoxEQ.
In B2B Tech news this week…
Matter Launches Tailored Tech PR Solutions
Matter, a Brand Elevation Agency, announced the expansion of its flexible, project-based Tech PR offerings designed specifically for B2B technology companies.
In Video Marketing news this week…
Kaltura to Launch AI Media Publishing Agent at IBC 2025
Kaltura, the AI Video Experience Cloud, announced it will unveil its new Media Publishing Agent at IBC 2025. The latest addition to the company’s Entertainment and Monetization portfolio.
In Marketing news this week…
IPG Health Expands Influencer ID Marketing to Europe
IPG Health has announced the formal expansion of its specialist Influencer ID solution into Europe, reinforcing its commitment to amplifying trusted voices in healthcare through social media influencers.
Article Of The Week….
Marketing in the Age of Attention Scarcity: How to Win Micro-Moments
People mainly use mobile devices to complete the action of these moments. These are the gadgets people choose when they want to know, go, do, or buy. According to Google’s study, consumers are more likely than before to use their devices to satisfy immediate needs, thus, marketers have to be always ready when a micro-moment occurs. Quick loading sites, proper information, and easy navigation are no longer just a few of the requisites, but they are also among the essentials.
It is vital that brands first understand that attention is scattered, decisions are constantly made, and mobile is the main driver for such interactions. Those brands that comprehend the shifts will be able to develop strategies which will have a real impact on the people instead of being drowned in the noise.