Perion Network, a leading provider of advanced advertising technology, announced a strategic partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies. The collaboration empowers advertisers to activate campaigns against Albertsons Cos.’ purchase-based first-party audiences across Perion’s high-impact display and Digital Out-Of-Home (DOOH) formats.
This partnership allows brands to connect with more than 100 million verified shoppers across the entire purchase journey-from on-the-go awareness near Albertsons Cos.’ 2,200+ store locations to personalized digital conversion online. Leveraging dynamic creative, localized offers, and advanced measurement, this joint solution expands Perion’s retail media capabilities and delivers a differentiated, omnichannel experience in one of advertising’s fastest-growing sectors.
Unlocking Data, Scale, and Measurable Outcomes
“Our partnership brings together the three pillars marketers are demanding today: high-quality audience data, engaging ad formats and measurable outcomes,” said Evan Hovorka, VP of Product Innovation for Albertsons Media Collective. “Together with Perion, we’re enabling advertisers to reach shoppers across the full journey from discovery to purchase with scale, impact and precision.”
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Partnership Highlights
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Verified First-Party Data Access – Marketers gain access to purchase-based audiences across Albertsons Cos.’ 2,200+ stores, 37 million weekly shoppers, and more than 100 million addressable digital IDs, powered by one of retail’s most trusted datasets.
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High-Impact, Cross-Channel Activation – Campaigns leverage Perion’s proprietary display and DOOH formats engineered for attention and engagement, with real-time offers, dynamic content, and personalized creative.
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Closed-Loop Measurement – Advertisers benefit from AI-driven optimization, sales attribution, and closed-loop measurement across high-impact display and DOOH.
Enhancing Shopper Engagement
By combining Albertsons Cos.’ retail intelligence with Perion’s premium media formats, the partnership delivers shoppers personalized, relevant offers both online and in-store. The result is a curated experience that fuels discovery, supports smarter purchasing decisions, and drives measurable value for shoppers and advertisers alike.
“This partnership showcases the power of Perion’s differentiated ad tech to connect premium media, retail intelligence and AI-driven measurement,” said Tal Jacobson, CEO of Perion. “We’re unlocking new revenue streams by unifying retail data and high-impact media, giving marketers the confidence to invest and scale.”