Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Publica by IAS, the leading Connected TV (CTV) ad server for publishers and smart TV manufacturers, announced the multi-year extension of its exclusive global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics.
In Customer Experience news this week…
Sprinklr Unveils AI-Powered Innovations Designed to Help Brands Transform Customer Experiences
Sprinklr, announced the launch of next-generation AI capabilities and solutions, including Sprinklr Copilot and Sprinklr AI Agents, and enhanced capabilities for Sprinklr Customer Feedback Management (CFM).
In Programmatic Advertising news this week…
Nexxen Leads with Programmatic Native Smart TV Activation
Nexxen, a global advertising technology platform specializing in data-driven and advanced TV solutions, announced a pioneering global capability to programmatically activate native Smart TV advertising inventory through its Nexxen DSP demand-side platform.
In Video Marketing news this week…
Locality Launches Advanced Audience Engine to Revolutionize Local Advertising with AI
Locality, a leader in local video solutions, announced the launch of its Advanced Audience Engine, a next-generation identity and activation platform developed in collaboration with Lovelytics, Newton Research, and Databricks.
In Martech Analytics news this week…
Liftlab and Stellair Form Strategic Collaboration to Unlock Full-Funnel Media Planning
Liftlab, a leader in full funnel media planning, and Stellair, an AI-powered media operations automation platform, announced a strategic collaboration to address a core industry challenge: the speed at which insights from measurement, experimentation, and forecasting impact day-to-day media execution.
In Influencer Marketing news this week…
Superfiliate Partners with Meta to Launch Creator Discovery Tool
Superfiliate, the creator marketing platform built for the new era of social commerce, announced the launch of Creator Discovery – Enabled by Meta APIs, a legally compliant creator discovery solution leveraging authenticated first-party creator data through the Instagram creator marketplace API that revolutionizes how brands scale creator-led advertising campaigns.
In Martech Content news this week…
Stibo Systems, a global leader in master data management (MDM) solutions, announced the launch of ProductGen AI, a generative AI capability embedded in the company’s Product Experience Data Cloud (PXDC).
In CRM news this week…
Sybill and Enable Partner to Bring AI‑Powered CRM Hygiene to Zoho Customers
Sybill, the AI sales assistant that transforms customer conversations into complete and accurate CRM records, announced a strategic partnership with Enable Solutions, a Massachusetts-based Zoho consulting firm.
Article Of The Week….
Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
Ever wonder why customers disappear halfway through your website? Why they scroll endlessly without buying or jump from mobile to desktop and back again? Digital journeys are messy. Expectations are higher than ever. One small glitch, one confusing step, and the experience can fall apart. Marketers track clicks and page views, but those numbers don’t explain the why. They show what happened. They don’t show what frustrated the user, what made them leave, or what they actually wanted.