Qualtrics, the pioneer and global leader in experience management (XM), announced it has signed a definitive agreement to acquire Press Ganey Forsta for $6.75 billion. The acquisition will combine Qualtrics’ industry-leading technology with Press Ganey Forsta’s extensive data, benchmarking, and healthcare expertise, creating the most comprehensive AI-powered platform for customer, patient, employee, and market research experiences.
The transaction marks a major step forward in Qualtrics’ mission to help organizations harness AI and data-driven insights to improve every human experience – from the workplace to customer interactions and patient care. By bringing together their complementary strengths, Qualtrics and Press Ganey Forsta aim to help organizations deliver smarter, more empathetic, and more responsive experiences across industries.
Qualtrics continues to lead the market through innovation and investment in AI-driven experience management. Its platform has already seen significant traction, with more than one-third of Qualtrics customers adopting its AI capabilities and 90% of its top 50 enterprise clients leveraging advanced tools such as Conversational Feedback, Qualtrics Assist, Edge Audiences, and Experience Agents to enhance the experiences they deliver.
Through this acquisition, Qualtrics will accelerate the reach and impact of its AI capabilities by integrating Press Ganey Forsta’s specialized industry expertise, vast benchmarking data, and trusted advisory relationships. The combined offering will deliver unmatched experience management capabilities to organizations across all sectors, helping them operate with greater insight, precision, and scale.
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In the healthcare industry, Press Ganey Forsta is a globally trusted partner to 41,000 providers in 30 countries, helping drive improvements in quality, safety, trust, and patient outcomes. The company’s deep understanding of healthcare systems enables providers to align with regulatory standards and clinical protocols while enhancing the care experience. The integration of Qualtrics’ advanced technology platform will empower healthcare organizations to further improve patient and employee experiences, leading to better health outcomes, higher staff retention, and increased morale.
“Bringing Qualtrics and Press Ganey Forsta together will accelerate the adoption of AI and create the most comprehensive platform for improving the human experience. Combining Qualtrics’ AI platform with Press Ganey Forsta’s trusted analytics and deep expertise creates an opportunity to deliver exceptional value and measurable outcomes for our customers,” said Zig Serafin, CEO of Qualtrics. “There’s no more important proving ground for experience management than healthcare, where better experiences for patients and employees directly impact better outcomes and quality of care. We’re excited to welcome Press Ganey Forsta to Qualtrics and deliver this future together.”
“AI is rapidly transforming every industry, and organizations need proven, innovative solutions grounded in deep expertise to move from insight to impact faster. This investment ignites our ability to deliver,” said Patrick T. Ryan, Chairman and CEO of Press Ganey Forsta. “By bringing together two leading companies, we’re accelerating critical advancements that will elevate the human experience, driving greater safety, trust, and value for millions of patients, consumers, and employees worldwide. It’s a remarkable opportunity, and we’re energized by the journey ahead with Qualtrics and our clients.”
The combination of Qualtrics and Press Ganey Forsta draws the support of leaders in healthcare
“At Intermountain Health, we’ve seen firsthand that when you put patients first, the results speak for themselves—better quality and safety outcomes, improved healthcare experiences, and measurable performance impact. We’re confident that Qualtrics’ investment in Press Ganey Forsta is a groundbreaking move for healthcare that will positively transform healthcare experience and quality for the future. Qualtrics and Press Ganey Forsta together have unique capabilities and expertise to scale this across the industry,” said Rob Allen, President and CEO of Intermountain Health.
“Press Ganey Forsta and Qualtrics have the opportunity to transform the healthcare experience through innovation in experience measurement, data analytics and artificial intelligence. This transformation would enhance healthcare quality and create a dynamic consumer-driven experience,” said Jeffrey Flaks, President and CEO of Hartford HealthCare.