Global programmatic media partner MiQ announced the appointment of Jordan Bitterman as Global Chief Marketing Officer. Jordan, who has served as CMO in a consulting capacity since January, now steps into the permanent role, building on a period of transformation for the company in both technological innovation and global growth.
Earlier this year, Jordan led the successful global launch of MiQ Sigma, the company’s AI-powered advertising technology, authoring its new positioning, and helping to create sales and marketing assets both globally and in local markets around the world. He and his team orchestrated high-impact events, including an internal rollout, a standout client engagement at Cannes Lions featuring live demos to senior clients, and a roadshow series across the US, UK, Canada and Australia. His leadership comes as MiQ is continuing to expand its footprint in high-growth regions such as APAC and LATAM, deepening partnerships with clients and partners, and elevating its brand profile across the industry.
With more than 30 years of industry experience, including 23 years at leading advertising agencies and eight years as a CMO at media and technology companies, Jordan brings a unique blend of agency insight and AI expertise to MiQ. His formative agency background gives him a deep understanding of the needs of agency leaders. His work at IBM, where he helped commercialize AI-driven data products and integrate The Weather Company into IBM Watson, places him at the forefront of data-driven marketing innovation.
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“Since joining MiQ, Jordan has made an immediate and lasting impact,” said Erin Madorsky, MiQ’s Co-CEO for the U.S. “His vision and leadership were instrumental in the global launch of Sigma, and his ability to connect our teams, clients, and partners around a shared purpose has set a new standard for what marketing can achieve at MiQ. We’re thrilled to have him lead our marketing organization as we continue to grow and innovate.”
Gurman Hundal, MiQ’s Founder and Global CEO, added, “Our growth is accelerating, and Jordan’s appointment as Global CMO is a testament to our commitment to supporting our sales teams and clients even more fully. His agency background and expertise in AI-driven marketing will be invaluable as we continue to expand into new markets and deliver even greater value to our partners.”
Jordan has also held influential leadership roles at media agency Mindshare, where data played a central role in shaping strategy, and at digital agency Digitas where he co-launched the NewFronts in 2007. He is the creator of the Special Sauce Podcast, where he hosts discussions with leaders in advertising, media and technology.
Jordan Bitterman said, “Agencies have always been the heart of my career, and I’ll continue to bring that perspective and experience to MiQ. Having worked at – and with – major holding companies, independent agencies, and brands, I understand what matters to those leaders and how MiQ can help them succeed. The passion and creativity of our marketing team represent the horsepower fueling MiQ’s momentum, and that energy is what inspired me to join full time. Together, we’ll continue to raise the profile of our brand, drive innovation, and support our global clients and partners.”
SOURCE: BusinessWire