Titan Operating System S.L., an independent European leader in Connected TV operating systems, has unveiled a new strategic partnership with MiQ, the global programmatic media specialist. As part of this collaboration, MiQ becomes the exclusive managed service provider with direct access to Titan OS’ operating system-level intelligence—significantly enhancing its European CTV data presence across more than 20 million connected TVs.
This alliance represents a major advancement in unlocking premium OS-level CTV insights for advertisers. Titan OS collects viewing behaviours from the moment a TV session begins to the moment it ends, offering brands richer visibility across fragmented streaming environments. This enables marketers to plan more accurately, activate smarter campaigns, and measure incremental reach with greater precision.
By combining Titan OS’ unique data signals and home-screen video inventory with MiQ’s programmatic expertise, advertisers can expand reach across high-value surfaces, including audiences that cannot be accessed on subscription-only, ad-free streaming platforms. The partnership also provides a unified perspective on TV consumption across both linear broadcasting and digital streaming environments.
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Integration Into MiQ’s Sigma Platform
Beginning Q1 2026, Titan OS’ operating system-level intelligence will be fully embedded in MiQ’s AI-powered programmatic platform, Sigma. Sigma analyzes more than 700 trillion signals spanning viewing habits, browsing activity, and purchase behaviour—equipping media buyers with deeper forecasting accuracy, stronger measurement capabilities, and smarter optimization tools.
“For years, marketers have said TV is too fragmented and they need better connectivity between digital and TV to drive measurable results. This partnership delivers exactly that,” said Alfie Atkinson, CEO, MiQ UK. “By bringing Titan’s OS-level intelligence from millions of European households into our Sigma platform, we give advertisers a single, connected view of what people are watching and the ability to act on it. This boosts our cross-channel insights, strengthens our agnostic data strategy, and connects the fragmented world of TV.”
“At Titan OS, our mission is to make TV data more accessible and actionable for advertisers. By partnering with MiQ, we can bring the accuracy and depth of OS-level intelligence into the heart of TV strategy,” said Rees Martin Hughes, VP of Data at Titan OS. “This allows brands to quantify incremental reach versus traditional TV consumption, uniquely, and to apply frequency capping across both linear and streaming environments, something only a TV operating system can truly report on. Together, we’re helping advertisers drive smarter outcomes and make every TV impression count.”