DatabaseUSA, a trusted leader in data-driven marketing intelligence, has unveiled PersonaMAX, an advanced AI-powered identity-bridging solution that merges business and consumer personas to help brands expand their reach, elevate personalization, and drive stronger omnichannel performance.
PersonaMAX represents the next major advancement of DatabaseUSA’s pioneering Exec@Home dataset. By unifying professional and personal identity attributes, the new solution gives organizations a deeper and more connected understanding of customers across touchpoints. With a database of more than 90 million individuals whose business identity and consumer profile can be intelligently linked, PersonaMAX equips marketers with the precision needed to engage audiences more effectively across every campaign.
“As the boundaries between business and consumer behaviors continue to blur, understanding both sides of a customer’s identity is essential,” said Fred Vakili, CEO of DatabaseUSA. “PersonaMAX bridges that gap, helping brands synchronize their data, personalize communications, and build stronger relationships with every contact.”
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Engineered for flexibility, PersonaMAX can be deployed as a licensed dataset or integrated directly into existing martech and customer intelligence ecosystems. Its AI-powered identity resolution delivers a unified and enriched view of each contact, enabling marketing, analytics, and CRM teams to:
- Expand audience opportunities by combining business and consumer communication channels
- Boost conversions and engagement through deeper personalization
- Strengthen account-based marketing, retargeting, and segmentation strategies
- Improve CRM accuracy with verified and enriched identity data
Developed to support organizations of every size-from small regional businesses to large enterprise brands—PersonaMAX provides a scalable foundation for a wide range of data-driven initiatives. By connecting the dots between business and consumer behavior, DatabaseUSA empowers marketers to execute unified, relevant, and impactful omnichannel campaigns.