Verndale has acquired Fishtank, a Sitecore Platinum Partner, to significantly deepen its Sitecore and AI expertise, forming what it calls North America’s most advanced SitecoreAI experience practice. The combined organization brings together 14 Sitecore MVPs and robust capabilities in composable architecture and enterprise-scale Sitecore implementations. With this acquisition, Verndale aims to guide brands confidently through the AI era by delivering more personalized, automated, and scalable digital experiences.
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As Eric Stine, CEO of Sitecore, observed, the deal will help customers unlock the full value of SitecoreAI. Verndale’s CEO, Chris Pisapia, said merging with a top Sitecore partner will boost innovation and improve business results. Dan Cruickshank, President of Fishtank, said they can help brands use AI for digital engagement quickly. This will provide smarter, more adaptive, and personalized experiences. The acquisition also boosts Verndale’s analytics and data capabilities. This helps mid-market and enterprise clients update their digital systems. They use composable, AI-driven architectures.