Adform and Spotify have deepened their partnership. They now have a direct integration into the Spotify Ad Exchange. Advertisers can quickly plan and start audio, video, and display campaigns on Adform’s platform. Marketers can now access Spotify’s global music inventory through Adform FLOW. This lets them engage listeners on a larger scale. The partnership blends Adform’s DSP expertise and local knowledge with Spotify’s large, high-quality audience. This aims to make omnichannel campaigns more efficient, flexible, and driven by data.
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It places them to significantly drive up advertisers’ audio investments in a market expected to reach US$43 billion this year and provides granular control, transparency, and cost-efficient activation. Brands and agencies can now access Spotify’s premium audio and visual inventory from within other digital channels to drive better reach, creative flexibility, and overall campaign performance in one holistic media-buying environment.