OUTFRONT Media, one of the largest and most trusted out-of-home media companies in the United States, announced two key hires to its leadership team: Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing. These appointments were announced by CEO Nick Brien as OUTFRONT advances its vision for a new era of in-real-life (IRL) marketing.
“Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands,” said Nick Brien, CEO of OUTFRONT. “Her unique background will accelerate OUTFRONT’s leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter.”
Minero is an exceptional leader whose career sits at the center of creative innovation, storytelling, and the creator economy. At Epic Games, she helped shape global marketing strategy for Unreal Engine, leading cross-industry campaigns that showcased how the technology powers creativity across entertainment, design, and live experiences, while helping accelerate product adoption and commercial growth. At Twitter, she launched and led Twitter ArtHouse, elevating creators to produce standout brand campaigns and contributing to the growth of Twitter’s advertising business by positioning the platform as a vibrant destination for video and global conversation. Earlier in her career at Mindshare and Mediavest, she guided cross-platform campaigns for American Express, Coca-Cola, P&G, and Hershey, blending TV, digital, social, out-of-home, and experiential to build impactful brand moments. Minero brings a bold, modern vision for brand building—experience that will help elevate OUTFRONT’s voice and deepen how brands connect with audiences in meaningful ways.
Also Read: PrivacyHawk Appoints Steve Blackford as Chief Marketing Officer
Joining from Verizon, Abhi Vyas is a visionary digital marketing executive with a demonstrated history of driving transformative growth at the intersection of technology and consumer engagement. His expertise lies in using AI-driven personalization and data to reach targeted audiences and shape brand narratives in ways that are both authentic and effective, leading to significant increases in conversion and customer engagement.
“Abhi’s passion for AI-driven innovation and his ability to use technology, data, and storytelling to demonstrate the value of IRL marketing with OUTFRONT make him an exceptional addition to the OUTFRONT team,” said Brien. “His proven success in driving high-quality lead generation and measurable business impact will elevate OUTFRONT’s performance marketing efforts and help fuel deeper brand connections for the company.”
SOURCE: PRNewswire