Adobe has announced a multi-year strategic partnership with Runway to accelerate the next generation of AI-powered video creation by integrating Runway’s advanced generative video technology into Adobe’s industry-leading creative ecosystem. Under the agreement, Adobe becomes Runway’s preferred API creativity partner, giving Adobe customers early access to Runway’s latest video models, starting with the new Gen-4.5 model, now available for a limited time exclusively in Adobe Firefly and on Runway’s platform. The collaboration aims to deliver new AI-driven video innovations exclusively within Adobe applications, enabling creators to move seamlessly from text-to-video generation to professional editing across Firefly, Premiere Pro, After Effects, and other Creative Cloud tools.
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“As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”