Pattern Group Inc, a global leader in accelerating brand growth across ecommerce marketplaces through proprietary technology and artificial intelligence, announced the acquisition of NextWave, a rapidly scaling TikTok commerce agency focused on creator-led product discovery, TikTok Shop operations, live selling, and affiliate-driven growth.
The acquisition strengthens Pattern’s social commerce capabilities as TikTok Shop continues to emerge as a powerful channel for digital retail and product discovery. By adding NextWave to its portfolio, Pattern boosts its ability to help brands connect with new audiences. This also drives conversions through creator-led commerce. NextWave has strong skills as a TikTok Shop Partner (TSP) and is also a top Creator Affiliate Partner (CAP). They also connect you to a network of over 1,200 managed creators and more than 300,000 TikTok affiliates. Together, these strengths enable Pattern to scale creator-driven content and performance at speed.
“We are excited to welcome Grace Yang and the NextWave team to Pattern,” said Dave Wright, Co-founder and CEO of Pattern. “NextWave has built one of the most effective TikTok Shop and creator-commerce organizations in the industry. By combining their expertise with Pattern’s fast-growing social commerce offering and technology platform, we are uniquely positioned to become a leading force in social selling—helping brands grow faster as creators reshape how consumers discover and buy products.”
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Founded in 2022 by CEO Grace Yang, NextWave has rapidly become a top partner in the TikTok ecosystem. The company supports brands through comprehensive creator management, high-volume content production, and end-to-end TikTok Shop growth strategies. NextWave is based in Los Angeles. It has a team spread across Los Angeles and New York. This setup allows for close collaboration with creators and brands.
“NextWave was built to help brands win in the new era of social commerce, where creator-led content drives discovery and performance,” said Grace Yang, Founder and CEO of NextWave. “Joining Pattern allows us to scale what we do best, combining our TikTok Shop expertise, creator network, and operational speed with Pattern’s global reach, AI, and marketplace infrastructure, to help brands grow faster and more efficiently than ever before.”
Pattern and NextWave will provide a combined approach. This links creator-led demand generation with marketplace execution. Brands will gain from unified data, better attribution, and operational support. This support spans TikTok Shop, Amazon, Walmart, and over 60 additional platforms.