Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Fluency, the Digital Advertising Operating System (OS) for scaling paid media operations across all major channels, announced the close of its $40M Series A, funded by Integrity Growth Partners (IGP).
In Analytics news this week…
Clinch Launches Predict IQ Scores for Ad Effectiveness
Clinch, the AI platform for omnichannel content, has launched a new tool. This predictive creative scoring suite is part of the Flight Control platform. It helps advertisers evaluate and improve creative effectiveness before campaigns start.
In Programmatic Advertising news this week…
LiveOne and DAX US Renew Partnership to Boost Programmatic Audio Ads
LiveOne, a top platform for music and entertainment creators, has renewed its exclusive audio ad deal with DAX. DAX is a top digital advertising platform. It is owned by Global, a big media and entertainment group.
In Content Management news this week…
Coda Unveils Coda Links to Power Seamless and Compliant Direct-to-Consumer Monetization
Coda has launched Coda Links. This new solution helps publishers transform traditional link-outs into secure, high-performing direct-to-consumer (D2C) monetization experiences.
In Video Marketing news this week…
Wondershare, a world-leading software solutions provider for creatives and productivity-aiding applications, has recently revealed a collaborative effort with Topaz Labs, an innovation leader in the field of AI-assisted video enrichment.
Article Of The Week….
Email Deliverability in 2026: How Marketers Can Reach the Inbox and Avoid Spam Filters
Open rates are dead. They really are. You cannot just blast emails and hope people open them. In the year 2026, things are different regarding the inbox. Gmail, Yahoo, and Microsoft among others have all altered their policies to some extent over the last couple of years. The modifications made in 2024 and 2025 have in fact turned to be the new norm. The inbox is similar to a gated community. Every single email is judged before anyone even sees it.