WorkSpan and Work4Flow have teamed up to launch WorkSpan.AI for ServiceNow, a new CRM-embedded partner ecosystem management solution that brings AI-powered partner intelligence and seamless co-selling capabilities directly into ServiceNow’s Customer and Sales Order Management platform, enabling enterprises to operationalize partner motions and accelerate revenue through strategic alliances without leaving their CRM environment. The application introduces the Partner Advantage Card (PAC) within ServiceNow, giving Partner Business Managers and Account Executives real-time access to partner value propositions, incentive programs, strategic plays, key contacts, and AI-driven next-best actions that inform sales strategies and improve deal outcomes.
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Core capabilities include AI-powered seller activation with contextual insights tailored to ecosystems such as AWS, Microsoft, Google Cloud and others, bi-directional co-sell referral workflows that facilitate outbound and inbound partner collaborations, and AI-powered partner attribution that maintains unified views of joint opportunities and synchronized deal metadata for trusted pipeline analysis. Delivered rapidly on ServiceNow’s scoped app framework with an eye toward security and scalability, this first phase provides immediate embedded partner intelligence, with future enhancements expected to expand agentic AI and deeper ServiceNow AI ecosystem integrations, helping enterprises unify CRM, partner ecosystems and AI execution for more effective co-selling and revenue growth.