EDO, the TV outcomes measurement company, has launched ChatEDO, its first agentic AI-powered application designed to transform how advertisers, agencies, and publishers access and analyse TV advertising performance data. ChatEDO integrates seamlessly with EDO’s Convergent TV outcomes database, enabling users to query investment-grade insights using natural language instead of navigating complex dashboards or waiting for analyst reports-dramatically cutting response times from hours to seconds. Built as a model-agnostic conversational interface atop EDO’s Vertical AI-driven AdEngage platform, ChatEDO orchestrates leading foundation models through AWS Bedrock while leveraging a decade of cross-platform outcomes data, trillions of impressions, and syndicated benchmarks to deliver contextualised, actionable analysis.
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The system answers questions about creative effectiveness, competitive media strategies, category trends and media weights with intuitive language and embedded visualisations, broadening access to sophisticated measurement beyond technical specialists and empowering broader teams to make faster, data-driven decisions. Initially available to agency partners through invite-only early access, ChatEDO reflects the industry’s shift toward agentic AI and democratised insight, helping marketing organisations respond to pressure for measurable TV business outcomes in an increasingly fragmented media landscape.